Casual esports as a form of entertainment for everyone? Yes please!

What happens when you combine cloud gaming, phones designed for mobile gaming and hundreds of excited youngsters? Magic. That’s what happens!

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During the last weekend, Hatch & OnePlus hosted a mobile gaming zone in the biggest Youtuber and online video event in Nordics, Tubecon. The event provides a unique meeting point for Youtubers and their fans, but also gives brands the possibility to engage with event-goers with an interesting and fun way. And, that’s exactly what we did and boy did we have fun!

In the #HatchOnePlus Mobile Gaming Zone visitors could play games on Hatch with new OnePlus 6 phones (and of course relax in our lounge area), but the main thing was Angry Birds Championships. Yes, you heard me right. All visitors could try their luck, play a special multiplayer game of Angry Birds on the biggest screen of the entire event and see how they scored against others on the leaderboard. The top 6 went to the Finals and the best got to claim the title of Angry Birds Champion! In addition the entire spectacle was hosted by Aleksi “Mentaalisavuke” Rantamaa and we had special appearances from influencers like, Rapsu, Wildeem, Sami Harmaala from Justimusfilms, Neddeplay and J0P, where fans could play against their favourite stars!

We wanted to bring a more casual side to esports and have a game the everyone knows and immediately gets the hang off, so no matter if you were a parent looking after your kid at the event, a beauty influencer or an avid gamer, you were all in the same line. We got a lot of good feedback from excited parents who could finally play together with their kids, but equally positive feedback from kids who were able to challenge their favourite youtubers as easily as possible, and that’s why we love the whole world of casual gaming, it’s easy, fun and most importantly, it’s for everyone!

See the pictures and our video from the event, and make sure you won’t miss the next events:
Tubecon Sweden 14-16.9.2018, Stockholm
Tubecon Norway 24.10.2018, Oslo

Tiina Leinonen is the Head of Community at Hatch. Meaning she gets to engage with Hatch players on daily basis & is the go-to person when fighting trolls. Her favourite game on Hatch is Monument Valley.

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